In October, we will be launching a “crowd funding” campaign to raise capital for our business. The goal is to raise $24,115 in 90 days. The money raised will be used to pay RocketHub’s 4.5% funding fee, to purchase and produce rewards that we will give away to our contributors, to purchase equipment and supplies to expand our business, to advertise, and to have some working capital to support the business.
Crowd funding is a relatively new opportunity for businesses to raise money. The JOBS Act has made crowd funding possible and there are now several companies that offer this service. Crowd funding is simply a community of non-accredited investors coming together to make small donations into businesses. It involves many contributors investing small amounts into one company.
One advantage that we gain in using a crowd funding campaign is that we don’t have to give up equity in the business. This is because the SEC is working on regulating the sale of securities through a crowd funding platform. While this may become an option in the future, web sites like RocketHub require that companies offer rewards to their contributors in lieu of equity.
We have designed a 7-tier reward system that provides cumulative rewards. For each level we add a reward to the previous level. We plan to give away promotional items we have created and procured from CustomInk.com. At the top end of our rewards list, contributors will receive a case of 12 16-oz. jars of our Numa Dog Food.
Numa Dog Food is our latest brand. We plan to manufacture and distribute a wholesome dog food with choice ingredients. Our intent is to provide dogs with a healthy alternative to the dog foods already on the market. As a thank you for contributing, we will give you one case of Numa Dog Food to try out on your dogs.
For more information on our crowd funding campaign, find us on Facebook (ReALife LLC) or follow us on Twitter (PetCorps).